2013年6月30日 星期日

My friend

If anyone asked me to label the sort of cuisine created at Snuggles Restaurant, I would be hard-pressed. Certainly, I could easily describe the many tasty barley and rice casseroles, noodle dishes, and belly-warming soups. Certainly I could make it known that Snuggles is vegetarian. Certainly I could say that restaurant owner and head chef Christine capitalizes on as much local produce and product as possible. I could say all that, but in this case, the whole is certainly greater than the sum of its parts.
The integral life force in the well-fed organism is Christine herself. I first knew her as my hairdresser, but came to know her as so much more than that (as hairdressers often are). She practices the rare art of mindful human connection; she is a humble chef in the back kitchen, where customers routinely visit her while she ladles pumpkin soup or massages beautiful scones into form. The care and quality that is ensured in each and every dish upholds a modest and consistent integrity that other restaurants would be lucky to emulate. I never realized such an art existed about taking perfectly browned and broiling casseroles out of ovens. Christine is a Picasso of her craft (though her artistic energy and verve remind me more of the prolific Mexican artist Frida Kahlo).
This past winter I had the great pleasure of helping Christine in the kitchen. I would go down during the week from about ten until two, at which time we’d break for our communal lunch after the last of the lunch rush had left. Rather than describe in abstractions the sort of feeling and care that inhabits this delightful place, I invite you to read instead a piece of writing inspired from my learnings:
 
On my second day four of us were working: Christine, a man, myself, and an older Taiwanese woman. The woman and I became fast friends working the front counter together. She dealt with the customers, and I constructed salads and prepared hot drinks. I do not use the word “construct” lightly, for in teaching me how to make them, Christine profited fully from the house building metaphor to supplement her smooth, nonverbal gestures she made with her hands to symbolize a sort of lively fanning out, which all well-realized salads should express. First, you must put two spoonfuls of yogurt in the bottom of the bowl. The yogurt holds the foundation in place. It is the foundation of the foundation. The foundation must be strong, so you must use the stiffer, whiter parts of the lettuce leaf. This is the newer growth. Do not be afraid to tear and reconstruct as you see fit. Once you have this solid foundation laid, choose leaves that are leafy but not too wilted. These leaves will “flare,” if you will. Again, do not be afraid to tear. It is lettuce, not lace. Arrange the top leaves in such a way that they appear to be moving. I must have looked incredulous at this point in my instruction, for Christine said, “You will know it when you see it. This is feeling it.” The lettuce portion should take up about two thirds of the bowl.
​Then comes the real fun. Choose two slices of each: carrot, cucumber, and celery. We had cut them in such a way that the ends of the celery actually curled, and the firmer vegetables were not straight but elegantly curved. These can be arranged just next to the lettuce mass according to the maker’s feelings. This part arguably consumes the most time, for I found that my feelings about the aesthetic kept evolving. The celery started out in front and ended up behind. But you will know the arrangement when you see it.
​There comes a time when you must just accept the salad as it is and add the final touches. Add two or so dollops of the peach-colored sauce. Then, drop a few raisins on top of the dollop. Finally, sprinkle the parsley flakes for the final garnish. Now, step away from the salad. Let it be taken away by the server, let it be eaten by someone who will know nothing of your multiple attempts at celery symmetry, or of your brief moment of horror as the peach dollop threatened to slide off the leafy face into the chthonic under layers of yogurt. They know nothing of the art of it, but they will feel it. They might taste it. It must be known, in order that it should be felt, that a salad is greater than the sum of its parts.
And so it is with the entire restaurant. Feeling, friendship, and most importantly, delicious food create a well-spring of good things. People seeking wholesome, nourishing food from a wholesome, comforting staff need look no further.

2013年6月29日 星期六

Snuggles開店緣起


已經有十歲的Snuggles,其實是一連串巧合和一大群人的善意,所催生出的意外花朵。

創辦人陳秀瑛Christine的原職是位美髮設計師,然而喜愛冒險、四處探索不同經驗的她,也同時熱愛下廚做些健康美味的菜餚給她的朋友;甚至自己製作手工餅乾,在小型的書店裡寄賣。

好手藝隨著口碑遠播,生產餅乾、果醬及外燴開始需要較大的空間。同時,秀瑛與合作的髮廊合約到期,於是便租了天母士東路的二樓預備作髮型工作室,並將工作室的廚房拿來當作承辦外燴、製作產品的地點。巧的是,也從事美髮業的姊姊,在秀瑛的工作室正對面也租了空房,於是秀瑛乾脆與姊姊合用一個美髮工作室,原來租下的空間閒置出來了。再加上秀瑛外出「探險」認識了許多的媽媽朋友,驚訝於媽媽友們的才華與空巢期的寂寞,秀瑛決定要讓這些媽媽友們一展長才,所以將閒置的空間拿來開餐廳,也才取了Snuggles這個意指相互依偎取暖的名字當店名。

一開始只想作跟別人不一樣的東西,甚至也曾有過葷食的餐點,但崇尚健康飲食的秀瑛,最後選擇了台灣的強項:新鮮美味的農產品做為餐廳的基調,配上她獨一無二的配方和研發,成就了Snuggles沒有加工品、防腐劑,低脂高纖的產品面貌。「Snuggles只提供對身體好的東西」成為了這家溫馨小店的宗旨。而一路行來,秀瑛那份想要提供工作機會給少數族群的心意,以及客人真心的信任,是支持她繼續下去的動力。

搬到德行東路之後,Snuggles的清新健康風格依舊吸引著老客人、新朋友,而我們衷心的盼望,所有喜愛健康飲食的人,都能來這裡品嚐手作美味的餐點,享受snuggles在一起的幸福溫度。


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2013年6月19日 星期三

如實呈現

                       
                   
兩位企劃專業的人問我看了 Snuggles滿堂蔬食的文章、文案沒有感覺,剛聽到時很沮喪,我自問那我這10年在做啥!
但怎麼還有那麼多客人持續支持著我 们?
終於我發現了!
Snuggles滿堂蔬食從來沒有想過要美編一個故事“感動”你來購買我们的產品。
我們只是想“如實的呈現”它的樣子讓它自己說故事,只要你對它"好奇"一些還是應該會有Fw吧!
謝謝大家的支持ㄛ!